Conducted in January 2008 by Winnipeg research firm kisquared, this survey gathered opinions from 400 operators on Travel Manitoba's Visitor Services functions. Part of an ongoing market intelligence project these on-going surveys will be used to get a better sense of Manitoba tourism traffic, generate visitation forecasting data, explore industry quality initiatives and determine industry satisfaction with Travel Manitoba.

In 2007, Travel Manitoba commissioned kisquared to conduct its 2007 Tourism Conversion Study. The purpose of this study is to estimate the conversion of Manitoba tourism inquiries into actual tourist visits to Manitoba, and gather data on travel preferences and influencers, the quality of travel information services, trip planning patterns, demographic profiles, and vacation planning behaviour.

The Western Hemisphere Travel Initiative (WHTI) is a new US law that requires all US citizens to carry a valid passport, or other appropriate secure document, in order to return to the US from within the western hemisphere. This is a change from previous travel document requirements.

The purpose of this project is to update Travel Manitoba's current database of national and international tour operators (excluding Manitoba) and to determine what Manitoba tourism products are selling and if not, examine rational for low/no sales.

Manitoba's Master Angler Program ("the program") is an important component of Travel Manitoba's promotion of sport fishing, and acknowledged as one of the longest running and best established angler recognition programs in North America. Travel Manitoba is seeking to expand its contact with Master Anglers and ascertain their interest and preferences in a variety of areas.

Travel Manitoba initiated this study to help further realize the potential of the province's winter season leisure tourism product base. The purpose of the study was to assess the current status, challenges and opportunities for the winter tourism product sector and identify those products with greatest potential to increase tourism visitation to Manitoba during the winter months.

In early 2006, Travel Manitoba commissioned kisquared to conduct its 2005 Tourism Conversion Study. The purpose of this study is to estimate the conversion of Manitoba tourism inquiries into actual tourist visits to Manitoba, and gather data on travel preferences and influencers, the quality of travel information services, trip planning patterns, demographic profiles, and vacation planning behaviour.