Continuing in its promotion of Manitoba as a year-round tourism destination, Travel Manitoba's 2008 marketing campaign will build on positioning the province as "Unforgettable Manitoba", while highlighting its diversity of quality tourism experiences.
The campaign will engage potential visitors on an emotional level by sharing the real travel experiences of previous visitors and will focus on key travel motivators in each market by enticing audiences to learn more by visiting Travel Manitoba's consumer website at travelmanitoba.com.
The strategy specifically targets growth in Canadian and overseas markets, places emphasis on expanding travel trade and media partnerships and includes new tactics to help revitalize the U.S. market.
The strategy is segmented into high volume, high yield and emerging markets. Click below to view the complete 2008 Travel Manitoba marketing plan for more information.
2008 Travel Manitoba Marketing Plan (8.9MB)
Industry is invited to invest in the new plan through a variety of options that will appeal to partners with varying budgets. Click here to view your investment opportunities.
Travel Manitoba 7th Floor - 155 Carlton St,